Initially, Content Automation empowers designers with the ability to craft and store designs for a variety of marketing materials. An insider tip: During your template compilation, bear in mind the materials often used by your teams for digital and print projects. (Focus on the assets teams utilize most. Receiving feedback about frequently sought-after content can also be beneficial).

Supplying appropriate templates significantly reduces repeated design requests, granting all—designers and content-needers—the liberty to focus on role-specific tasks. The setup process unfolds as follows: Your creative team has the option to use the interactive editor provided by the platform, code templates through HTML, or import designs from graphics software (such as InDesign), depending on complexity required.

Examples of marketing collateral you can create:

• Newsletters

• Press releases

• Business cards

• Menus

• Product catalogs

When crafting templates, designers upload brand-specific color codes, proprietary fonts, logos, media, and other distinct brand features to the Brand System (incorporated in Content Automation). These elements are then embedded and secured within the templates to preserve the desired aesthetic.

The Brand System further safeguards your brand by supporting mass revisions through integration with all designer-created/end-user-customized templates—when a content piece like a logo is updated in Brand System, the change reflects across all linked templates. Subsequently, you specify the modification extents for each template layer: introduce text fields or generate drop-down menus to regulate user customization.

Designers can pick approved media, accepted wording, font types and sizes, colors, etc. For instance, while developing a new template for the sales team to make product pamphlets in DAM, designers could let users: Choose from a specified number of color schemes; Alter the font weight or color (excluding the font style or size); Exchange the image—but only from a particular assortment in Brandfolder (or restricted search query);

Content Automation allows you to define the customization extent for end-users, minimizing editing errors and review requests. This attribute is exclusive to Brandfolder and can revolutionize the working routines of creatives and marketing teams dealing with templates.